Jennifer Laine Van Beek
Jennifer@JLaine.com
#212.470.8118

Summary

I’m equal parts entrepreneur and executive. My skill set lies in evaluating B2B and B2C customer needs, defining value propositions and solutions through the lens of the target user, and developing innovative digital products and services that drive fundamental business value.
Professional Experience
Sprezi | New York, NY 2023-Present
Co-Founder
  • Lead a team of two (research engineer and ML engineer) to build a inference engine that translates consumer taste to code.
  • The MVP is a consumer-facing AI meets App Layer tool focused on the hospitality industry and acting as an on-demand, proximity based, personalized admin and recommendation tool connecting users with restaurants, hotels, activities and people globally.
  • Built code architecture, mapped inference lead UX/UI and design of product.

Oxford Road | New York, NY 2020-2023
In coordination with Seekr Technologies & Barometer
Head of Product, Strategy & Special Projects
  • -Initiated an Ad Tech research project to determine feasibility of an AI-Powered brand safety tool rating risk tolerance in podcast content. Tools had to provide equal value to key industry entities with conflicting motives: Brands, Buying Agencies & Networks.
  • Built and led multiple product teams comprised of Research Engineers, ML, BE, FE, NLP Scientists, Data Scientists, UX/UI and design (representing 75+ people) to develop a suite of AI-powered brand safety & suitability tools which identify and rate various risk levels present in podcast content and the associated host sentiment across media and social channels.
  • Built a first-of-its-kind, enterprise-facing, risk profile platform for audio content, measuring presence of and context around 14 different risk attributes across 5 potential risk levels as well as political lean for host and content. Initiated process to build consumer facing (B2C) subscription platform for existing tool.
  • Delivered on-stage address at Podcast Movement, the podcast industry’s leading conference. Led a panel conversation at SXSW.
  • Formulated full-stack marketing funnel (including GTM) with supporting brand assets across search, social, email, PR & events from pre-launch through my departure when ad spend surpassed $180m annually and over 40k shows we’re being scored daily.

Cloud Productions | New York, NY 2014-2020
Co-Founder, Chief Product Officer
  • Built custom LMS and CMS platforms to support the wider distribution of mental health, personal growth, and professional leadership-focused content — creating unique value for individual users and businesses alike across B2B and B2C channels.
  • Produced, licensed, and distributed content innovating the Corporate Leadership Development sector through narrative-driven infotainment format, backed by a mobile-first, custom learning management system (LMS). Licensed LMS after repeated requests.
  • Built and led internal and external teams of 100+ to develop two key product ranges: a white-label B2B curriculum license for corporate clients and a branded B2C offering for individual subscription. Oversaw all aspects of product and business development including strategy, ideation, execution, development, GTM, marketing, operations and financials.
  • Managed client relationships with companies ranging from series A to Fortune 100, communicating directly with C-suite executives, boards, and L& D teams. Clients included: Nike, Spotify, Panasonic, State Farm, GE, Toyota, Uber and others.
  • Grew B2B revenue to $5m ARR in year two, while maintaining a 67% profit margin. Grew individual subscriber base to 20k at exit.

The Advanced Room | Los Angeles, CA 2012-2014
Production Directer + Stylist
  • Visually articulated brand identity for clients in luxury sector, producing photo and video content for campaign and marketing purposes. Assets were used across proprietary digital channels as well as third-party media outlets.
  • Conceived, produced, and styled fashion shoots and short films from start to finish with meticulous attention to detail. Clients included: Louis Vuitton, Dior, Rolex, Porsche, and Peninsula Hotels.

Post+Beam | Los Angeles, CA. New York, NY 2011-2012
Fashion Director
  • Launched fashion division for the agency, growing the portfolio 4x during over 18 months.
  • Produced events, secured product placement in print and digital media, and managed largest portfolio clients.
  • Key accomplishments include pitching and securing the launch of TopShop’s store in Los Angeles. Secured A-list attendees, produced on-site runway activation, and generated the largest event deal in the agency’s history.

Fimat Banque | Société Générale | Chicago, IL 2005-2011
Commodities Trader
  • As a commodities floor broker, managed a multi-million dollar trading account executing futures and options orders for domestic and international wire-houses, banks and, investment institutions across soybeans, corn, and ethanol.
  • Monitored specific trades, advising clients to take profits or liquidate positions to avoid substantial losses
  • Worked in tandem with pricing and forecast modeling teams on short and futures trading strategies. Specialized in ability to manage risk to ensure achievement of a profitable, speculative trading book.

Education
Westmont College | Santa Barbara, CA 2001-2004
  • BA: International Economics & Business
  • Academic Honors: Secured the sole position for the International Embassy Program upon early graduation.
  • Professional Clubs: President, Athletes-in-Action & Head of Entrepreneur Society

Additional Information | Interests
Fashion
  • Name a designer and a season — I can tell you the strongest looks.
  • If Heidi Slimane is named creative director at CHANEL I will be incredibly disappointed.
Sports
  • Team Captain, College Volleyball. I tend to be quite competitive.
  • Skiing is the only time I will happily be freezing.
Travel
  • Spent time in Russia, Japan, and South Korea for post-college internship.
  • Still send postcards to my Grandmother from every country I visit, 47 and counting.
Reading
  • Summer Book List: Charter House of Parma (Stendhal), Magnificent Rebels (Andrea Wulf), The Hare With Amber Eyes (Edmund de Waal), Studies in Generalship (Finkel), Arguably (Christopher Hitchens) & The Man Who Solved The Market (Gregory Zuckerman).

Supported Non-Profit Organizations: These Numbers Have Faces, The Freedom Story, UNHCR.